The Role Of Internet Slang And Abbreviated Words Among University Students In Pakistan

Abstract

In the Digital era, internet slang and abbreviations have become a dominant mode of communication among young individuals, particularly university students. This study explores the usage patterns, functions, and implications of internet slang and abbreviated words among university students in Pakistan. The researcher used a quantitative research methodology, using a 5-point Likert scale questionnaire, and data were collected from 70 students across public and private universities through a questionnaire and presented in graphs. The Result reveals that internet slang is used in informal digital communication, with students differentiating between formal and informal language contexts. While slang enhances social bonding, concerns about its potential influence on academic writing were noted. The study highlights the dual role of internet slang as both a linguistic convenience and a cultural marker within digital communication environments.

Keywords: Internet slang, Digital communication, university students