Tea Trails Of Mansehra: Unlocking The Potential Of Tea Tourism In Khyber Pakhtunkhwa

Authors

  • Ahmad Faraz Visiting lecturer; Department of Tourism and Hotel Management, University of Swabi, KP, Pakistan.
  • Dr. Mohammad Alam Assistant Professor; Department of Tourism & Hospitality, Hazara University Mansehra, KP, Pakistan.
  • Muhammad Zahid Visiting lecturer; Department of Tourism and Hotel Management, University of Swabi, KP, Pakistan.

Abstract

Tea tourism, a branch of Agri-tourism and rest within special interest tourism (SIT), offers unique experiences through cultural immersion, scenic beauty and gastronomic options. The United Nations Food and Agriculture Organization (FAO) is researching suitable locations for tea estate development to promote sustainable agriculture and to boost rural economies. NTHRI has been working for decades in tea research and promoting tea cultivation in District Mansehra. This study examines tea tourism's potential in District Mansehra, Khyber Pakhtunkhwa, Pakistan, based on experts’ views through semi structure interviews. Key themes include stunning landscapes, warm hospitality, and rich cultural experiences, though challenges such as limited infrastructure and environmental degradation are noted. Opportunities for tea tourism expansion exist in areas like Ichrian, Battal, Balakot, Kaghan, and Naran. The recommendations include improving infrastructure, empowering local communities, promoting sustainable practices, and strategic marketing. Public-private partnerships and supportive regulatory frameworks are crucial for developing a thriving tea tourism ecosystem, fostering socio-economic growth while preserving natural and cultural heritage.

Keywords: Tea Tourism, Agri-Tourism, Special Interest Tourism (SIT), Tea estates, Public-Private Partnerships, Farm stay

Published

2024-10-13

Issue

Vol. 2 No. 4 (2024): Policy Journal of Social Science Review (Fall-2024)

Section

Articles