Bridging gap in Green HRM and Green Innovation in Pakistani Manufacturing Industry: Mediating role of Competitive Advantage

Abstract

GHRM and green innovation utilization in the Pakistani industrial sector were the subjects of this research. Furthermore, the current study investigates the influential role that Competitive Advantage plays in the process. Within Lahore city, 510 workers from manufacturing companies were surveyed using a quantitative methodology. In the study, the bootstrapping method was used to figure out path coefficients in reflecting PLS-SEM. The analysis reveals that GHRM significantly enhances both GI and CA, underscoring the strategic value of sustainable HR practices in driving innovation and competitiveness. In addition, it also sees competitive advantage as a mediator that links GHRM and GI. These findings contribute by elucidating mechanisms that GHRM influences innovation outcomes and also establishing a competitive advantage mediating role. Even, practical implications highlight the necessity for manufacturing firms to integrate GHRM practices to not only meet ethical and environmental responsibilities but also to leverage them as a strategic resource for competitive positioning. Furthermore, the research presents discoveries regarding GHRM practice & green innovation, including the competitive advantage.

Keywords: Green Innovation, Manufacturing Industry, Competitive Advantage, Green HRM. Employees’ Performance